value

A Value Added Partner

In Jordan, family-owned SMEs face generational challenges whereby 70% of wealth is lost by the second generation and 90% is lost by the third; a trend the Fund seeks to reverse through its smart equity capital.

Studies show that more than 66% of private equity deals boosted a portfolio company’s annual profits by at least 20% and nearly half of those deals lead to growth of 50% or more.

1

INSTITUTIONALIZATION

Through proper corporate governance standards, policies and procedures and digitization, we ensure systematic and sustainable growth

Value Through Proper Governance

Drafting and implementing business policies and procedures

Adopting corporate governance best-standards

Deploying expertise in enterprise software, financial technologies and digital transformation

2

OPERATIONAL VALUE CREATION

We work closely with management teams to identify operational inefficiencies and streamline processes. The Fund’s process begins by defining areas for potential improvement and value creation, which form the basis of the initial 100-Day Plan

Once the plan is in place, specific operating and financial metrics are established to track the progress of the initiatives

Our Role

Revenue enhancements

Optimizing capital structure

Realizing synergies and operational efficiencies

Enhancing working capital dynamics

Capacity building

External Resources

Executive mentors

Advisors

The Fund’s network

Independent Board Members

Auditors and legal counsel

3

RESPONSIBLE INVESTING

Our proactive investment mandate goes beyond target financial returns; our commitment is to build sustainable growth for the ultimate benefit of society. The Fund systematically manages environmental, social and governance (ESG) factors by adhering to structured programs that integrate ESG policies and procedures into pre and post-investment decision-making processes

Today, our commitment to a more sustainable future remains a defining attribute of our Fund and is embedded in our culture

Social-Financial Return

Job creation

Improve labor practices and conditions

Reduce carbon footprint

Impact investing

Venture Philanthropy

Returns Chart

Financial Return

Returns Chart

Social Return